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Soar Valley Life

Soar Valley Life

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What’s the bravest thing you ever said?

asked the boy,
“Help!” said the horse

Charlie Makesy


Very occasionally in life serendipity throws a help line to us and, as long as we’re open to possibilities and acceptance of change, we move out of being stuck, our lives progress and we grow.


A couple of years ago, as Soar Valley Life was growing – in number of advertisers, contributors, and the number of magazines we were producing and delivering—it became clear to Mary and I that we really did need extra help to share in the work load. A Sileby chap, Peter Collett, who I had seen once or twice volunteering at The Great Central Railway, had applied to become a distributor. After a couple of months I asked him if he’d like to help me deliver the boxes of mags to the 20 or so people who delivered door to door each month. Up to then I had mostly done it all myself, with the odd Samaritan helping me out when I’d sprained my wrist or had a bout of gout!

As luck would have it, Peter was about to take up a different role with his employer – Leicester Diocese – which meant him having more free time to explore other avenues. We offered him the job of Distribution Manager and, to our good fortune, he accepted.

As way follows way, Peter began to take an interest in many of the processes involved in the business, and began to show us different and more efficient ways of achieving the various desired outcomes. And so, from 1st December 2019, Soar Valley Life gained it’s first ever salaried employee! Welcome Peter, Soar Valley Life’s Operations Manager.

With all that’s transpired this year, and as the business continues to grow, we now find ourselves looking for assistance in other areas.

Just as an indicator as to how much we have grown we now have 46 distributors on our books, and everyone of them is an absolute star; they are our business’s life-blood and there would be no business without them.

So, we are again looking for that serendipitous help line, and hope we can meet that really special someone who can spearhead our media sales and marketing into the new decade. It will only ever be a part time role, as all of our roles are, but, as part time jobs go, I can think of no better endeavour that ticks so many boxes: helping our brilliant community become better informed and served by its trades and organisations.  So if you are, or know of, a sales and marketing boy/girl Friday, then please get in touch.

On another level, serendipity’s angels have made our last year far, far better than it otherwise could have been. The help, support, positive messages and spirit of community we felt after the burglary got us through the episode enabling us to move on and out of the mire. More than retaining a positive attitude, it reinforced our belief that humankind is overwhelmingly kind.

We know, of course, there are some that may be a little light on good fortune right now and if you know someone, or that some one is you, go and buy the best little book to be published in many a year—its cover is pictured above. It’s a book for anyone; if you are 5 or a 105, it will lift your spirits as high as heaven. It is Waterstones Book of the Year for 2019. Some of our footnotes in this New Year magazine are excerpts from the book-

The Boy, the Mole, the Fox and the Horse by Charlie Makesy

It is the most beautiful book. Happy New Year…

Steve & Mary Johns,

Filed Under: Editor's Letter Tagged With: Charlie Makesy, Jobs, Serendipity

Primary Sidebar

Reader comments

I like Soar Valley Life Magazine because ...

It is local

CR - Long Whatton

It is quite a varied magazine with some interesting articles, tempting recipes and gardening ideas. I do look forward to receiving it.

LA - Birstall

It promotes local businesses

DC - Rothley

It provides a wide range of information for the local area

SB - Shepshed

It covers such a wide variety of topics and businesses. Moving to a completely new area just before covid, it helped me to feel more familiar with the locality.

AB - Sileby

it always feels friendly and positive.

JR - Long Whatton

It offers such a variety of interesting articles to look at and digest

WH - Loughborough

The magazine has a friendly community feel and includes something for everyone, young and old from puzzles and gardening to astronomy and health. A very useful resource!

AP - East Leake

It has a good mix of advertising, competitions and useful articles to read and keep

AK - Cropston

It relates to the area I have lived in all my life.

ES - Loughborough

The variation of information is presented in an interesting and visual format

KH - Sileby

For me it gives a sense of community and a bit of local identity in a world that’s is becoming increasingly homogenised.

CC - Shepshed

it’s relevant to where I live and the advertisers are often useful.

PS - Shepshed

It informs me of local services.

JL - Hoton

It cheers me up with with its interesting, and often humorous articles.

DA - Walton on the Wolds

it feels relevant to me and my lifestyle, from local ads to local walks, plus everything else in between.

LB - Loughborough

It’s small, convenient, has everything you need!

OB - Shepshed

It has a great variety of features that have a local interest. Always an inspiring read.

NC - Groby

I enjoy the puzzles and recipes

HC - Loughborough

It strikes a good balance between advertising and interesting articles from a wide variety of contributors.

MY - Loughborough

There is always plenty to read and competitions and puzzles to keep the brain active. Useful for finding local tradesmen and services.

LG - Mountsorrel

It’s fun and a great read

VR - East Leake

It’s content is wide ranging, diverse and inclusive

SP - Loughborough

It’s different from other local publications – friendly, informative, doesn’t feel impersonal

KW - Loughborough

The articles are interesting and local to my area

It tells me what’s going on in the community.

AC - Sileby

I enjoy trying out the the recipes

AM - Loughborough

Compact, refer back and you can get through it easily

TG - Shepshed
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Get The Magazine

If you would like to see an electronic copy of Soar Valley Life, take a look at the back issues or email info@soarvalleylife.co.uk

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1 Burton Road, Sileby, Leicestershire,
LE12 7RU
Tel: 01509 813125
editor@soarvalleylife.co.uk

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I like Soar Valley Life Magazine because ...

it’s relevant to where I live and the advertisers are often useful.

PS - Shepshed

It is local

CR - Long Whatton

For me it gives a sense of community and a bit of local identity in a world that’s is becoming increasingly homogenised.

CC - Shepshed

It covers such a wide variety of topics and businesses. Moving to a completely new area just before covid, it helped me to feel more familiar with the locality.

AB - Sileby

It tells me what’s going on in the community.

AC - Sileby

It cheers me up with with its interesting, and often humorous articles.

DA - Walton on the Wolds

It provides a wide range of information for the local area

SB - Shepshed

It promotes local businesses

DC - Rothley

It strikes a good balance between advertising and interesting articles from a wide variety of contributors.

MY - Loughborough

It relates to the area I have lived in all my life.

ES - Loughborough

It’s different from other local publications – friendly, informative, doesn’t feel impersonal

KW - Loughborough

It’s small, convenient, has everything you need!

OB - Shepshed

It has a good mix of advertising, competitions and useful articles to read and keep

AK - Cropston

The variation of information is presented in an interesting and visual format

KH - Sileby

It’s fun and a great read

VR - East Leake

The articles are interesting and local to my area

I enjoy trying out the the recipes

AM - Loughborough

It has a great variety of features that have a local interest. Always an inspiring read.

NC - Groby

It offers such a variety of interesting articles to look at and digest

WH - Loughborough

The magazine has a friendly community feel and includes something for everyone, young and old from puzzles and gardening to astronomy and health. A very useful resource!

AP - East Leake

it feels relevant to me and my lifestyle, from local ads to local walks, plus everything else in between.

LB - Loughborough

It’s content is wide ranging, diverse and inclusive

SP - Loughborough

it always feels friendly and positive.

JR - Long Whatton

I enjoy the puzzles and recipes

HC - Loughborough

Compact, refer back and you can get through it easily

TG - Shepshed

It informs me of local services.

JL - Hoton

It is quite a varied magazine with some interesting articles, tempting recipes and gardening ideas. I do look forward to receiving it.

LA - Birstall

There is always plenty to read and competitions and puzzles to keep the brain active. Useful for finding local tradesmen and services.

LG - Mountsorrel


Copyright © 2026 Fantastic State Limited trading as Soar Valley Life
Registered in England & Wales · Company number: 05693919
Registered Office: Dormer House, 44 Town Green Street, Rothley, Leicestershire, LE7 7NU
Website by Charnwood Web Design

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