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Use It or Lose It!

Screenshot 2024 05 10 at 10.07.49

How often do we hear these words? More so as we get older and our health advisers, therapists, medical professionals et al are all at us day in day out to get out more, be more active, do more and so on and on.


Our very own Osteopath in residence Kirsty Morrison of Angel Yard Osteopaths (Page 17 in this issue) suggests in this monthโ€™s topic the condition is eased with more use; and I know, after having quite a few appointments with Kirsty over the years, that the title of this letter is perfectly sound. On the most recent occasion I was having trouble with my left shoulder, and feared I would have to have surgery like I did with my right one. After a good 45 minutes of manipulation, she advised me to get more exercise, concentrating on that shoulder with stretching and light repetitive movements to a speci๏ฌc program. I also rejoined a Gym and attended regular yoga/Pilates type classes. It has been a while now since that appointment with Kirsty, and I have no more trouble with that shoulder. Proof positive Iโ€™d say!

The title holds true for everything we humans do with our bodies, brain, eyes, ears, limbs, and, to my abject distaste ยญ Passwords! But that oneโ€™s for another letter I thinkโ€ฆ
So for what else is this a truism? Last week Tesco released its preliminary results 2023/24 (10 April), showing a 12.7% pro๏ฌt increase to ยฃ2.83bn, up more than ยฃ300m from a year earlier and outperforming expectations. Revenue reachedยฃ68.19bn, not including VAT and fuel sales, an increase of ยฃ2.86bn from the same period a year before.

Certainly, Tesco, and I donโ€™t doubt all the other major super markets, have learnt how to entice us to keep on using them to feed, clothe and satisfy our every domestic requirement to record levels even whilst we all navigate through the highest in๏ฌ‚ation rates for decades. But love โ€˜em or hate โ€˜em they are winning the race to make us spend our money with them. The message is also very true throughout our daily lives in the communities where we live, work, play and shop. That gloriously British institution, the pub, is a battered victim of the rise of the supermarket with their massive range of drinks available at often a quarter of the price of the pub. The wonderful fruit and Veg shop has all but disappeared from our high streets.

Thereโ€™s a new threat being aimed at our way of life from the supermarket battialions – the self service checkยญout. I will now risk the criticism of hypocrisy from our intrepid readers and admit to using M & S the other day, in Leicester. But hear me outโ€ฆIt was the Tuesday after Easter, and Mary was having her hair done with her regular hairdresser on Guildhall Lane; Mary has taken a real fancy to some of the items from their patisserie counter. So off I trotted and selected Maryโ€™s favourites, plus a carton of milk, and went to pay. I do not like the selfยญservice reformation at all that is being thrust upon us. I avoid them like a virus. And, it would seem I am not the only one.

In the M & S food hall in Leicester there are at least a dozen of these wretched things, and only two of the โ€˜normalโ€™ checkouts staffed. Only one of the selfยญservice checkยญouts was in use, and there were about ๏ฌfteen people queuing at the two normal ones. I checked my watch, and with a good ten minutes to spare, I approached one of the โ€˜normalโ€™ checkouts. I felt like Ned Ludd joining the army of frame breakers in 18th century Leicester and Nottingham.

So, Use it or Lose it ยญ – perhaps it can work both ways?

Steve

Filed Under: Editor's Letter Tagged With: Checkout, Editors Letter, Leicester, Letter, Lose it, M&S, Perspective, Read, Shopping, Soar Valley, Staff, Use it, West Ham

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Reader comments

I like Soar Valley Life Magazine because ...

It has a great variety of features that have a local interest. Always an inspiring read.

NC - Groby

The variation of information is presented in an interesting and visual format

KH - Sileby

I enjoy the puzzles and recipes

HC - Loughborough

it feels relevant to me and my lifestyle, from local ads to local walks, plus everything else in between.

LB - Loughborough

It is local

CR - Long Whatton

The magazine has a friendly community feel and includes something for everyone, young and old from puzzles and gardening to astronomy and health. A very useful resource!

AP - East Leake

For me it gives a sense of community and a bit of local identity in a world that’s is becoming increasingly homogenised.

CC - Shepshed

It has a good mix of advertising, competitions and useful articles to read and keep

AK - Cropston

It covers such a wide variety of topics and businesses. Moving to a completely new area just before covid, it helped me to feel more familiar with the locality.

AB - Sileby

It tells me whatโ€™s going on in the community.

AC - Sileby

it always feels friendly and positive.

JR - Long Whatton

I enjoy trying out the the recipes

AM - Loughborough

it’s relevant to where I live and the advertisers are often useful.

PS - Shepshed

It relates to the area I have lived in all my life.

ES - Loughborough

It promotes local businesses

DC - Rothley

Itโ€™s small, convenient, has everything you need!

OB - Shepshed

It cheers me up with with its interesting, and often humorous articles.

DA - Walton on the Wolds

It provides a wide range of information for the local area

SB - Shepshed

It strikes a good balance between advertising and interesting articles from a wide variety of contributors.

MY - Loughborough

It informs me of local services.

JL - Hoton

It is quite a varied magazine with some interesting articles, tempting recipes and gardening ideas. I do look forward to receiving it.

LA - Birstall

It’s fun and a great read

VR - East Leake

Compact, refer back and you can get through it easily

TG - Shepshed

It’s different from other local publications โ€“ friendly, informative, doesn’t feel impersonal

KW - Loughborough

It offers such a variety of interesting articles to look at and digest

WH - Loughborough

It’s content is wide ranging, diverse and inclusive

SP - Loughborough

There is always plenty to read and competitions and puzzles to keep the brain active. Useful for finding local tradesmen and services.

LG - Mountsorrel

The articles are interesting and local to my area

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1 Burton Road, Sileby, Leicestershire,
LE12 7RU
Tel: 01509 813125
editor@soarvalleylife.co.uk

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I like Soar Valley Life Magazine because ...

There is always plenty to read and competitions and puzzles to keep the brain active. Useful for finding local tradesmen and services.

LG - Mountsorrel

It cheers me up with with its interesting, and often humorous articles.

DA - Walton on the Wolds

It tells me whatโ€™s going on in the community.

AC - Sileby

It is quite a varied magazine with some interesting articles, tempting recipes and gardening ideas. I do look forward to receiving it.

LA - Birstall

it always feels friendly and positive.

JR - Long Whatton

I enjoy trying out the the recipes

AM - Loughborough

It strikes a good balance between advertising and interesting articles from a wide variety of contributors.

MY - Loughborough

It has a great variety of features that have a local interest. Always an inspiring read.

NC - Groby

It’s content is wide ranging, diverse and inclusive

SP - Loughborough

It covers such a wide variety of topics and businesses. Moving to a completely new area just before covid, it helped me to feel more familiar with the locality.

AB - Sileby

For me it gives a sense of community and a bit of local identity in a world that’s is becoming increasingly homogenised.

CC - Shepshed

The articles are interesting and local to my area

it’s relevant to where I live and the advertisers are often useful.

PS - Shepshed

It promotes local businesses

DC - Rothley

It’s different from other local publications โ€“ friendly, informative, doesn’t feel impersonal

KW - Loughborough

It has a good mix of advertising, competitions and useful articles to read and keep

AK - Cropston

It relates to the area I have lived in all my life.

ES - Loughborough

It is local

CR - Long Whatton

The magazine has a friendly community feel and includes something for everyone, young and old from puzzles and gardening to astronomy and health. A very useful resource!

AP - East Leake

it feels relevant to me and my lifestyle, from local ads to local walks, plus everything else in between.

LB - Loughborough

Itโ€™s small, convenient, has everything you need!

OB - Shepshed

It’s fun and a great read

VR - East Leake

I enjoy the puzzles and recipes

HC - Loughborough

It offers such a variety of interesting articles to look at and digest

WH - Loughborough

It informs me of local services.

JL - Hoton

The variation of information is presented in an interesting and visual format

KH - Sileby

It provides a wide range of information for the local area

SB - Shepshed

Compact, refer back and you can get through it easily

TG - Shepshed


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Registered in England & Wales ยท Company number: 05693919
Registered Office: Dormer House, 44 Town Green Street, Rothley, Leicestershire, LE7 7NU
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