• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Advertising
  • Directory
  • About Us
  • Contact Us
Soar Valley Life

Soar Valley Life

Advertising for Loughborough and Charnwood

  • Home
  • ADVERTISERS
    • Advertising Prices
    • Distribution Map
    • Deadline Dates
    • Leaflet Distribution and Print
    • Contact List
    • Full Media Pack
    • Book an Advert
    • Reader Comments
  • Directory
    • Add Your Business
    • Recently Added
    • Business Services
      • Accountants
      • Business Coaching
    • Education
    • Health & Beauty
    • Home Improvement
      • Builders
      • Carpentry
      • Kitchen Fitting
      • Plumbing
    • Gardening
      • Garden Buildings
      • Garden Design
      • Tree Surgeons
    • Food & Drink
    • Leisure
    • Sporting
    • Shopping
  • MAGAZINE
    • Back Issues
    • Reader Survey
    • Readers’ Comments
  • Articles
    • Editorโ€™s Letters
    • Astronomy
    • Finance
    • Healthcare
    • Homes & Gardens
    • Local Walks
    • Photo Gallery
    • Recipes
    • Miscellaneous
  • What’s On
    • Add an Event
  • About Us
    • Job Opportunities
  • Log in
    • Register

It Will Be Done

Steve Johns at Instaprint

When Mary and I started this little magazine enterprise in January 2012 there were those who scoffed, turned away, and looked upon us as if we were slightly deranged.


I recall someone asking, โ€œWhat do you want to do that for?โ€ pointing out that our area was already well served with such publications, or adding, โ€œโ€ฆat your age!โ€

Anyway, as is my nature, and hot out of Loughborough University as a mature student with my masterโ€™s degree in creative writing, off we bounded into the unknown and got our first magazine out into the Soar Valley by my 59th birthday on April 10th 2012.

The edition you hold in your hand is the 157th edition, with twice as many pages and advertisers, and with a distribution nearly 3 times what it was in those early days.

The other day this poem popped up on my Facebook page and got me pondering about life:

It Couldnโ€™t Be Done
by Edgar Albert Guest

Somebody said that it couldnโ€™t be done,
But he with a chuckle replied
That โ€œmaybe it couldnโ€™t,โ€ but he would be one
Who wouldnโ€™t say so till heโ€™d tried.

So he buckled right in with the trace of a grin
On his face. If he worried he hid it.
He started to sing as he tackled the thing
That couldnโ€™t be done, and he did it.

Somebody scoffed: โ€œOh, youโ€™ll never do that;
At least no one ever has done itโ€;
But he took off his coat and he took off his hat,
And the first thing we knew heโ€™d begun it.

With a lift of his chin and a bit of a grin,
Without any doubting or quiddit,

He started to sing as he tackled the thing
That couldnโ€™t be done, and he did it.

There are thousands to tell you it cannot be done,
There are thousands to prophesy failure;
There are thousands to point out to you one by one,
The dangers that wait to assail you.

But just buckle in with a bit of a grin,
Just take off your coat and go to it;
Just start in to sing as you tackle the thing
That โ€œcannot be done,โ€ and youโ€™ll do it.

Last week I attended an open day at the printers we use for all our leaflets and sundry print work. That company was founded about twenty years ago by 2 students at university from their bedsit printing flyers for their studentsโ€™ union announcing the bands that were to play at the weekends and designing and printing business cards for their class mates who were up and coming entrepreneurs. Those two students, now in their forties today run the largest and most successful printing business in the UK and one of the top ten in Europe with over ยฃ55 million turnover per annum, handling 25,000 print jobs every week, and most of those jobs delivered the day following the order!

You can bet your life there were those who scoffed, and those aplenty who prophesied failure, as they beavered away in their little student rooms turning out their print orders.

So, choose what you want, and be not put off by the opinion of others. Go for it with all you have, saving enough for all you need; trust me, It can be doneโ€ฆ

Steve

Filed Under: Editor's Letter Tagged With: Editors Letter, Poem

Primary Sidebar

Reader comments

I like Soar Valley Life Magazine because ...

The magazine has a friendly community feel and includes something for everyone, young and old from puzzles and gardening to astronomy and health. A very useful resource!

AP - East Leake

I enjoy trying out the the recipes

AM - Loughborough

It tells me whatโ€™s going on in the community.

AC - Sileby

It covers such a wide variety of topics and businesses. Moving to a completely new area just before covid, it helped me to feel more familiar with the locality.

AB - Sileby

It informs me of local services.

JL - Hoton

It has a great variety of features that have a local interest. Always an inspiring read.

NC - Groby

There is always plenty to read and competitions and puzzles to keep the brain active. Useful for finding local tradesmen and services.

LG - Mountsorrel

It has a good mix of advertising, competitions and useful articles to read and keep

AK - Cropston

It’s fun and a great read

VR - East Leake

It is local

CR - Long Whatton

It provides a wide range of information for the local area

SB - Shepshed

it feels relevant to me and my lifestyle, from local ads to local walks, plus everything else in between.

LB - Loughborough

It relates to the area I have lived in all my life.

ES - Loughborough

It’s different from other local publications โ€“ friendly, informative, doesn’t feel impersonal

KW - Loughborough

The articles are interesting and local to my area

It offers such a variety of interesting articles to look at and digest

WH - Loughborough

It’s content is wide ranging, diverse and inclusive

SP - Loughborough

it’s relevant to where I live and the advertisers are often useful.

PS - Shepshed

It cheers me up with with its interesting, and often humorous articles.

DA - Walton on the Wolds

It is quite a varied magazine with some interesting articles, tempting recipes and gardening ideas. I do look forward to receiving it.

LA - Birstall

It promotes local businesses

DC - Rothley

For me it gives a sense of community and a bit of local identity in a world that’s is becoming increasingly homogenised.

CC - Shepshed

it always feels friendly and positive.

JR - Long Whatton

I enjoy the puzzles and recipes

HC - Loughborough

Itโ€™s small, convenient, has everything you need!

OB - Shepshed

It strikes a good balance between advertising and interesting articles from a wide variety of contributors.

MY - Loughborough

The variation of information is presented in an interesting and visual format

KH - Sileby

Compact, refer back and you can get through it easily

TG - Shepshed

What’s On

  • The Gondoliers
    The Gondoliers
    11 Nov 26
    Shepshed
  • St Paul's Church Christmas Bazaar
    St Paul's Church Christmas Bazaar
    28 Nov 26
    Woodhouse Eaves
  • all events

Get The Magazine

If you would like to see an electronic copy of Soar Valley Life, take a look at the back issues or email info@soarvalleylife.co.uk

More to See

Experience life at Loughborough Schools Foundation

August 5, 2026

A Matter of Taste: Cheese and Wine

August 4, 2026

Tags

Autumn Back Issues Books Charity Chef Claire Jones Gardens Community Cook Council Delicious Dogs Easy Editors Letter Feet Flower Food Foot Footcare Gardening Home JHMT Jupiter Leicester Local Mars Moon Nature Osteopath Pain Phases Railway Recipe Savoury Sensitivity Short Story Sky Soar Valley Spring Stars Story Sweet Tasty Treat Walk Winter

Footer

1 Burton Road, Sileby, Leicestershire,
LE12 7RU
Tel: 01509 813125
editor@soarvalleylife.co.uk

Facebook Logo
  • Local Magazine Advertising
    • Advertising Prices
    • Contacts
    • Deadline Dates
    • Distribution Map
    • Leaflet Distribution
    • Full Media Pack
  • Contact Us

I like Soar Valley Life Magazine because ...

The variation of information is presented in an interesting and visual format

KH - Sileby

I enjoy trying out the the recipes

AM - Loughborough

It has a great variety of features that have a local interest. Always an inspiring read.

NC - Groby

It’s different from other local publications โ€“ friendly, informative, doesn’t feel impersonal

KW - Loughborough

For me it gives a sense of community and a bit of local identity in a world that’s is becoming increasingly homogenised.

CC - Shepshed

It covers such a wide variety of topics and businesses. Moving to a completely new area just before covid, it helped me to feel more familiar with the locality.

AB - Sileby

it always feels friendly and positive.

JR - Long Whatton

it feels relevant to me and my lifestyle, from local ads to local walks, plus everything else in between.

LB - Loughborough

It is quite a varied magazine with some interesting articles, tempting recipes and gardening ideas. I do look forward to receiving it.

LA - Birstall

It’s fun and a great read

VR - East Leake

It cheers me up with with its interesting, and often humorous articles.

DA - Walton on the Wolds

There is always plenty to read and competitions and puzzles to keep the brain active. Useful for finding local tradesmen and services.

LG - Mountsorrel

It has a good mix of advertising, competitions and useful articles to read and keep

AK - Cropston

It offers such a variety of interesting articles to look at and digest

WH - Loughborough

The magazine has a friendly community feel and includes something for everyone, young and old from puzzles and gardening to astronomy and health. A very useful resource!

AP - East Leake

It tells me whatโ€™s going on in the community.

AC - Sileby

Compact, refer back and you can get through it easily

TG - Shepshed

It promotes local businesses

DC - Rothley

It is local

CR - Long Whatton

I enjoy the puzzles and recipes

HC - Loughborough

The articles are interesting and local to my area

Itโ€™s small, convenient, has everything you need!

OB - Shepshed

It’s content is wide ranging, diverse and inclusive

SP - Loughborough

It strikes a good balance between advertising and interesting articles from a wide variety of contributors.

MY - Loughborough

It provides a wide range of information for the local area

SB - Shepshed

It relates to the area I have lived in all my life.

ES - Loughborough

It informs me of local services.

JL - Hoton

it’s relevant to where I live and the advertisers are often useful.

PS - Shepshed


Copyright © 2026 Fantastic State Limited trading as Soar Valley Life
Registered in England & Wales ยท Company number: 05693919
Registered Office: Dormer House, 44 Town Green Street, Rothley, Leicestershire, LE7 7NU
Website by Charnwood Web Design

Change Location
Find awesome listings near you!