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Soar Valley Life

Soar Valley Life

Advertising for Loughborough and Charnwood

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High Days and Deadlines

Apparently, we’ve just had the hottest Easter since 1940…


Usually, on a deadline weekend, Mary and I are to be found with noses to computer screens and ears to phones, chasing adverts and features; frantically fending off the looming stress of getting the mag off to our faithful graphic designer Ali on time, so as not to miss our print deadline and thus avoid the catastrophe that would surely ensue if we did. But this time, for the first time since we started the magazine seven years ago, our deadline weekend fell on a bank holiday.

So, on Good Friday, with the sun blazing down, we escaped and went on what we call “The Seagrave Walk”. We were looking after Max for the week (my son’s Cockapoo) so we had a good excuse. “The Seagrave Walk” starts at the north west corner of Sileby Memorial Park and follows the footpath along through the village; the path used to finish after crossing Heathcote Drive, and the last time we did the walk (shame on us—it must have been before we started Soar Valley Life) it was all countryside from there to Seagrave, about two miles further on. As we left ‘old’ Sileby, it came as a bit of a surprise to see how much Sileby has grown since 2012. Jenham Drive, the new Belway Homes estate at the top of Seagrave Road and running down to Ladkin Close, is the latest project. As a business we know first hand how much our area is growing; in Sileby alone we now deliver more than 3,900 magazines, it was a mere 3,488 when we started, and this is mirrored throughout the Soar Valley with an additional 20,000 homes to be built by 2030!

Anyway, when we got to Seagrave and the lovely White Horse Inn, we treated ourselves to a pint of Cumberland Real Ale and the best cheese and salad baguette this side of the river Soar! See photo above…

And, if you’re reading this, you’ll know we didn’t miss our deadline—VIVA BANK HOLIDAYS!

Steve and Mary Johns

Filed Under: Editor's Letter Tagged With: Bank Holiday, Deadline

Primary Sidebar

Reader comments

I like Soar Valley Life Magazine because ...

It offers such a variety of interesting articles to look at and digest

WH - Loughborough

I enjoy trying out the the recipes

AM - Loughborough

It strikes a good balance between advertising and interesting articles from a wide variety of contributors.

MY - Loughborough

It has a good mix of advertising, competitions and useful articles to read and keep

AK - Cropston

It promotes local businesses

DC - Rothley

Compact, refer back and you can get through it easily

TG - Shepshed

It’s fun and a great read

VR - East Leake

It’s small, convenient, has everything you need!

OB - Shepshed

The articles are interesting and local to my area

It is local

CR - Long Whatton

It is quite a varied magazine with some interesting articles, tempting recipes and gardening ideas. I do look forward to receiving it.

LA - Birstall

It informs me of local services.

JL - Hoton

it’s relevant to where I live and the advertisers are often useful.

PS - Shepshed

I enjoy the puzzles and recipes

HC - Loughborough

It’s different from other local publications – friendly, informative, doesn’t feel impersonal

KW - Loughborough

It cheers me up with with its interesting, and often humorous articles.

DA - Walton on the Wolds

The variation of information is presented in an interesting and visual format

KH - Sileby

It has a great variety of features that have a local interest. Always an inspiring read.

NC - Groby

it always feels friendly and positive.

JR - Long Whatton

There is always plenty to read and competitions and puzzles to keep the brain active. Useful for finding local tradesmen and services.

LG - Mountsorrel

it feels relevant to me and my lifestyle, from local ads to local walks, plus everything else in between.

LB - Loughborough

It relates to the area I have lived in all my life.

ES - Loughborough

It’s content is wide ranging, diverse and inclusive

SP - Loughborough

It covers such a wide variety of topics and businesses. Moving to a completely new area just before covid, it helped me to feel more familiar with the locality.

AB - Sileby

It tells me what’s going on in the community.

AC - Sileby

For me it gives a sense of community and a bit of local identity in a world that’s is becoming increasingly homogenised.

CC - Shepshed

It provides a wide range of information for the local area

SB - Shepshed

The magazine has a friendly community feel and includes something for everyone, young and old from puzzles and gardening to astronomy and health. A very useful resource!

AP - East Leake

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Get The Magazine

If you would like to see an electronic copy of Soar Valley Life, take a look at the back issues or email info@soarvalleylife.co.uk

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1 Burton Road, Sileby, Leicestershire,
LE12 7RU
Tel: 01509 813125
editor@soarvalleylife.co.uk

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I like Soar Valley Life Magazine because ...

It is quite a varied magazine with some interesting articles, tempting recipes and gardening ideas. I do look forward to receiving it.

LA - Birstall

It offers such a variety of interesting articles to look at and digest

WH - Loughborough

It informs me of local services.

JL - Hoton

it’s relevant to where I live and the advertisers are often useful.

PS - Shepshed

It’s small, convenient, has everything you need!

OB - Shepshed

It has a good mix of advertising, competitions and useful articles to read and keep

AK - Cropston

It relates to the area I have lived in all my life.

ES - Loughborough

it always feels friendly and positive.

JR - Long Whatton

It covers such a wide variety of topics and businesses. Moving to a completely new area just before covid, it helped me to feel more familiar with the locality.

AB - Sileby

The variation of information is presented in an interesting and visual format

KH - Sileby

Compact, refer back and you can get through it easily

TG - Shepshed

It strikes a good balance between advertising and interesting articles from a wide variety of contributors.

MY - Loughborough

For me it gives a sense of community and a bit of local identity in a world that’s is becoming increasingly homogenised.

CC - Shepshed

It has a great variety of features that have a local interest. Always an inspiring read.

NC - Groby

It promotes local businesses

DC - Rothley

There is always plenty to read and competitions and puzzles to keep the brain active. Useful for finding local tradesmen and services.

LG - Mountsorrel

It’s fun and a great read

VR - East Leake

It is local

CR - Long Whatton

It’s different from other local publications – friendly, informative, doesn’t feel impersonal

KW - Loughborough

It tells me what’s going on in the community.

AC - Sileby

The magazine has a friendly community feel and includes something for everyone, young and old from puzzles and gardening to astronomy and health. A very useful resource!

AP - East Leake

It cheers me up with with its interesting, and often humorous articles.

DA - Walton on the Wolds

It provides a wide range of information for the local area

SB - Shepshed

I enjoy trying out the the recipes

AM - Loughborough

It’s content is wide ranging, diverse and inclusive

SP - Loughborough

I enjoy the puzzles and recipes

HC - Loughborough

The articles are interesting and local to my area

it feels relevant to me and my lifestyle, from local ads to local walks, plus everything else in between.

LB - Loughborough


Copyright © 2026 Fantastic State Limited trading as Soar Valley Life
Registered in England & Wales · Company number: 05693919
Registered Office: Dormer House, 44 Town Green Street, Rothley, Leicestershire, LE7 7NU
Website by Charnwood Web Design

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